Client Onboarding

Copywriting is an extremely important part of your website design project. In fact, it may be the most important.

Many times, clients want their website built ASAP – eager to fill out this questionnaire and sign on the dotted line. However, they haven’t written a word of copy. That’s ok, as long as we know that the copy MUST be written intentionally and thoughtfully. And that it’s going to take some time.

Your website serves a purpose, and you have to showcase that purpose to your website visitors. If you’re selling a product or service, you have to show people (with words, pictures, video, testimonials, etc.) 1) what your product or service is, 3) how it will benefit them and why they need it, and 3) how and/or where to purchase it, sign up for it, or take whatever other action is appropriate.

With that said, here are a few preliminary content-related questions that are meant to be the starting point for our content discussion. In other words, we’ll be going into much more detail when we have our strategy session.

Unless you never, ever plan on reaching out to people (for any reason, EVER) who may be interested in your products or services, you’re going to want to collect email address from site visitors. It’s one of the least expensive ways to market your business to people who have expressly identified themself as interested in your product or service.

Before we dive into questions related to SEO, let’s get clear on what SEO is and how it affects your website.

• SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
• SEO is an important part of every website, and it needs to be factored in when writing content and creating the site architecture.
• While you may not think that SEO is important NOW, here’s what I want to make sure we avoid: X amount of time passes and you’re not getting any traffic or selling any products or services, and you come to me and think it’s the fault of the website. Your website takes ongoing care, as does your SEO. With a good foundation set up from the get-go, you’re likely to see more success in a shorter amount of time.

Let’s knock out some preliminary questions, then we’ll dive in deeper during our strategy session. Some of these questions are only relevant if you have an existing website and some will only be relevant if you’ve had Google Analytics set up on your website for awhile. If you’re not familiar with your analytics, don’t worry. We’ll work together to get the information we need to make sure your website is set up for success.

Please note: Website design can setup a quality SEO foundation, ensuring that essential SEO tasks and best practices are implemented. Should you require keyword research, competitor analysis, analytics reporting, or any other related SEO work, we will want to discuss that separately.